Custom & Craft

You can be the author, illustrator, director, and voice(over) of your own Jewish experience with the help of Custom & Craft. The content destination and design lab uses web technology, social media, and video to imagine new formats for engaging in ancient Jewish traditions. You can make your own printable Shabbat services, record a video of your rabbi explaining the High Holidays, or create a music video of popular temple prayers. Custom & Craft is the only site that allows users to mix and match content to create print-at-home books or tablet-friendly PDFs. It has evolved from a site for DIY publishing to a service that supports makers at both the individual and institutional level with media expertise that trains individuals and organizations to maximize their Jewish voice through hands-on visual design and video production and increased web presence. Custom & Craft believes that helping more Jews create, distribute, and connect to content online will generate a Judaism of renewed relevance and empathy. 

For organizations looking to make ritual accessible, meaningful, and diverse, Custom & Craft provides content consultation to help dream up the perfect product and the online platform to actually make it. This high-level production expertise partnered with deep knowledge of Jewish tradition is an unparalleled combination. Subsidized training and design support for Jewish organizations lead to content-creation self-suficiency. (You know what they say: “Make an organization a video and give them content for a day. Teach an organization how to make a video and they’ll create content for a lifetime.”) In addition to its online studio, Custom & Craft owns a physical workspace available to the public by appointment and used to train emerging content creators. With the organization’s expansion and a new curriculum model, Jews across the country will
ask DIY-not when it comes to creating their own Jewish resources to make participation in Jewish ritual more meaningful, more personal, and radically pluralistic.