Heeb

What started as an irreverent magazine has blossomed into a national community of 20-something Jews rallying around a cultural icon and brand that many love for its irony and humor. Since its founding, the largely volunteer Heeb team of writers and artists has published ten issues of four-color, 80-page magazines that have reached approximately 150,000 readers. 

Beyond the print publication, the Heeb team has also organized storytellings, book readings and other cultural events in Atlanta, Chicago, Los Angeles, Miami, New York and San Francisco, which thousands of hipsters have attended. In partnership with Miramax, Heeb screened Keeping Up with the Steins this year, demonstrating its success at being a “catalyst of discussion” among its next generation audience. 

While not for everyone, those who care about engaging young Jews should give Heeb another look, because when asked, “How long do you save your copy of Heeb?,” readers answered, “Forever.”