Israel21C

Since the second intifada, Americans have been bombarded with violent images of the State of Israel via the media. An estimated 98% of media coverage of Israel, in America, is about the conflict. Information technology and communications have become powerful weapons themselves. Therefore, Israel 21C was founded to build a positive image and a better brand for modern day Israel. 

The organization started its own media channel online with a Web site that is visited by thousands daily. If you haven’t been one of those visitors, you’ve probably read their stories which are used by federations, community newspapers, and organizational newsletters regularly. Israel21C also places articles in the mainstream media—nearly 2,000 since its founding. Its premise is that every story should provide Americans with a reason to care about Israel because of their contributions such as technology or biomedical discoveries that enhance our daily lives. 

To check out what has been called “the best out there on Israel advocacy,” visit www.israel21c.org.